Daya Khela

Psychology BSc Undergraduate | Aspiring B2B Marketing Professional
Sutton Coldfield, GB.

About

Highly analytical Psychology graduate with a strong foundation in B2B marketing, brand identity, and visual communication, poised to leverage insights into audience behavior for strategic campaign development. Proven ability to create engaging content, analyze performance metrics, and apply data-driven approaches to optimize marketing objectives and enhance brand visibility. Combines proactive organizational skills with a keen eye for detail and market trend analysis to support impactful management initiatives.

Work

Paralimi Ltd
|

Marketing Intern

Remote, China, China

Summary

Designed promotional visual assets and supported B2B lead generation, leveraging digital tools for campaign execution and reporting.

Highlights

Designed engaging promotional visual assets for TikTok and Instagram, projected to significantly enhance customer engagement and brand visibility.

Supported B2B lead generation and social media marketing initiatives, including content creation and SEO-focused writing, aimed at driving organic traffic growth.

Collaborated cross-functionally to craft clear, strategic presentations for new product propositions, contributing to successful campaign planning and execution.

Quickly adapted to new digital tools and CRM systems, ensuring adherence to strict project deadlines and reporting requirements.

Ash End Children's Farm Ltd
|

Waitress

Birmingham, West Midlands, United Kingdom of Great Britain and Northern Ireland

Summary

Managed diverse customer interactions in a high-volume environment, resolving concerns with professionalism and ensuring high levels of satisfaction.

Highlights

Resolved 100% of customer concerns with empathy and professionalism, transforming negative experiences into positive relationships and fostering repeat visits.

Managed diverse customer interactions in a high-volume, fast-paced environment, consistently achieving high levels of customer satisfaction and service excellence.

Supported cross-functional team operations across diverse areas, demonstrating adaptability and a proactive, team-first mindset crucial for seamless service delivery.

Positive Minds
|

Social Media Marketing

Remote, United Kingdom, United Kingdom of Great Britain and Northern Ireland

Summary

Contributed to building an online brand presence and leveraged analytics to optimize content for audience engagement.

Highlights

Contributed to building an online brand presence focused on community wellbeing and emotional connection, expanding digital reach and engagement.

Utilized basic analytics to assess content performance, strategically adapting themes and timing to maximize audience engagement.

Leveraged insights from content performance data to refine brand tone and content structure, optimizing message resonance.

Education

Aston University
Birmingham, West Midlands, United Kingdom of Great Britain and Northern Ireland

BSc Degree

Psychology

Grade: Expected: First Class

Courses

Research Methods

Social Psychology

Individual Differences & Personality

Clinical Psychology

Biological & Cognitive Psychology

Brain

Lifespan Development

Perceiving People

King Edward's V1 Sch Lichfield
Lichfield, Staffordshire, United Kingdom of Great Britain and Northern Ireland

A-levels

Economics, Business, Sociology

Grade: Economics: C, Business: C, Sociology: C

Languages

English

Certificates

Advertising Sales Job Simulation

Issued By

The New York Times

Graphic Design Masterclass

Issued By

Udemy

Skills

Social Media Content Creation

Content Strategy, Digital Marketing, Visual Communication.

Canva

Graphic Design, Visual Asset Design, Digital Tools.

Adobe InDesign

Graphic Design, Layout Design, Visual Communication.

Adobe Photoshop

Image Editing, Graphic Design, Visual Communication.

Data Analysis

Jamovi, Performance Metrics, Audience Insights, Market Trend Analysis.

Marketing Principles

B2B Marketing, Campaign Development, Brand Identity, SEO.

CRM Systems

Customer Relationship Management, Digital Tools, Sales Techniques.

Microsoft Office

Word, Excel, PowerPoint.

Customer Service

Problem Solving, Client Relations, Conflict Resolution.

Teamwork

Collaboration, Cross-functional Teams, Support Operations.

Strategic Planning

Campaign Planning, Marketing Strategy, Objective Setting.

Presentation Skills

Strategic Presentations, Communication, Public Speaking.

Analytical Thinking

Critical Thinking, Data Interpretation, Decision Making.

Interests

Wing Chun

Discipline, Focus, Self-improvement.

Athletics Club

Discipline, Resilience, Leadership, Teamwork.

Reading

Spirituality, Personal Development, Business, Emotional Intelligence, Communication.